Video Is Not The Future. It’s The Present.

How long will we have to listen to people say that video marketing is the “future” before we realize that we’re already living in the future? Video marketing has blown up over the last 10 years and it’s become a fundamental building block to any successful brand, business or digital product. Every small business in Canada needs a quality promo video on the front page of their website to gain trust with customers. They need it for the YouTube search results. They need it to help their business grow. They need it to compete in the SEO space. It’s a necessary element to any brand.

Where do I start & how do I keep up with trends?

Let’s talk high level: Video content marketing is used to engage and provide brand information that can be accessible across all platforms where your brand is represented. This is performed through something called “search engine optimization” (SEO) which is a process that helps you maximize the amount of interactions with your site from search engines. I know, it seems like a lot to digest… but it’s a simple concept. Basically, using video content marketing for your brand, product or service is a valuable way to get information to your target audience in a super efficient way because SEO evaluates it and says  “this is high quality content”... Meaning that the video you embedded on your website is now ranking you higher on Google search results… Just for existing. 

Now that we’ve established that having a video is crucial for SEO, what other benefits can video bring to your brand?

It’s informative and educational. That sounds boring but video content is a super easy way to explain your brand or product and answer any questions that may be raised through other forms of marketing. Saving time and informing your audience all at once? It’s almost too easy.

It’s a form of storytelling. Unlike other forms of marketing, producing video content gives you the chance to set the “tone” of your brand, and explain your intentions without any room for confusion or assumption. You control the narrative!

It’s personal. Video marketing gives you the opportunity to make a connection with your audience and show who you are and what your brand is. This is one of the most important components because it helps push past the profit or product of the brand and establishes trust and communication between company and audience. 

Lastly, and most importantly, it increases engagement. Engagement encompasses every way an audience interacts with online contact (viewing, sharing, reposting, commenting and so on…). Video content can reach audiences on several platforms and can be uploaded anywhere; your site, social media platforms like Instagram, Youtube, even TikTok. In fact, search engines (like Google and Bing) actually favour video content as they consider it “high quality content”, therefore it’s more likely to show up when someone searches something similar to your brand/product, sound familiar? (Hint: SEO) It’s a whole new playing field. 

Overall, the key to a successful marketing video requires sharing content that represents your brand, has educational purpose, and is displayed using the appropriate formatting and style specific to the platform where it’s posted.

Video content marketing pretty much sells itself. Wanna give it a try?