What do you mean, Rebranding?
It’s a common fear to for a business owner to rebrand their business. However if done correctly, rebranding will grow your fanbase, enable you to connect better with future and current clients, & allow you to stand out more when marketing your business. Here are six common fears of rebranding & why you shouldn’t be scared.
The feeling you’re getting about rebranding your business is normal. It’s called being afraid of losing or changing your brand equity. When you rebrand, your brand equity will change in four different ways:
Client Relationships - How your customer interacts with your brand.
Brand Response - How people feel & judge your brand.
Brand Meaning - What your brand represents & believes in.
Brand Identity - How your brand chooses to identity to your audience.
This is not a problem if your rebrand is marketed well to your customer, at the correct time. It’s important for the customer to feel like they’re apart of the rebrand, & that it’s done specifically for their own gain. Read that again.
Six Reasons to rebrand:
Become digitally competitive
Your services may be the best in the business, but if you can’t showcase that digitally, you’ll have a hard time getting customers to convert when countless other brands are saying the same things online.
Appeal to newer markets
The digital world is always training, & trends are constantly popping up & dying off. It’s important to appeal to the latest and greatest.
Boost your branding impact
We say this all the time: a great brand needs to have a huge impact on a potential customer in order to be remembered & noticed when someone scrolls by.
Gain new media attention
Future customers have future expectations. So, In order to appeal to the new generation, you need to gain attention in new areas of digital media.
Stay current with modernized design
Brand Modernization is becoming a popular trend as companies move from the physical to digital realm. When you have an eye catching brand, people want to feel like they’re apart of it.
Create more brand flexibility
Rebranding gives you the flexibility to A/B test different designs & potential audiences so you can address your strengths and weaknesses moving forward.
Have you thought about rebranding? Let’s talk.
